Chapter 5 - How Do Things Measure Up?

So far we have established that the foot is our means of locomotion and support.  We have also established that those feet need to be taken care of and that those feet seem to change during the course of ones life.

As we left Chapter 4 (Does Size Matter) we were discussing that everyone should have their feet measured as lease once a year by a professional.

The Brannock  was designed in 1927 by Charles F. Brannock.  The Brannock Device is available in Men's, Women's and Children's.  For a complete history of the device go to:  http://brannock.com/

The Brannock Device measures (1) Toe Length, (2) Arch Length, and (3) Width.  The device is designed to measure both the right and left feet by simply turning it around.  By using this device a knowledgeable salesperson can determine a starting point for properly fitting their customers.  In short, it eliminates a lot of the guess work.  While this device can determine the three most crucial measurements, it can not measure all the variables which will be explained further blogs in detail but include things like bunions, high insteps, and hammer toes.  A lot of those variables can be determined by a professional salesperson.

While most of today's shoes are designed and engineered to work with the Brannock device, each style is made on its own last.  That means that not all shoes will run true to the measuring device.  There are shoes that run narrow, there are shoes that run wide, there are shoes that run short, etc., etc.  That is why it is always important to seek out a professional.  You should always go to someone that has the Brannock Device, knows how to use it , knows to measure both feet, and knows the differences in the styles they carry.

Now, don't run out now and get your feet measured until you read next week's blog.  I will detail then how shoes should fit and again mention some of the variables that will make you sizes or width different.

Again, thank you for taking the time to read this.  I am always open to comments and questions.  Until next week -